Franchise Sales Forecast The amusement park business is a thriving business that receives a large number of customers daily. However, there is always a demand surge during certain seasons. Due to our strategic positioning in Burlington — Washington State, we are well positioned to meet our target market in the state as well as around its environs as well. We are optimistic that our target of generating enough revenue that will cover costs of running operations as well as little profits will be achieved during the second year of operations.
Regardless of how elaborate or simple the park, develop a marketing plan that includes that five Ps — Product, Place, Price, People and Promotion — to draw in the business necessary to keep your park flourishing.
Write the product section of your marketing plan by identifying your product and distinguishing features. In this case, your product is the adventure park — but detail the unique features of the park that you feel will garner the most attention.
Identify your place — the location of your adventure park and how accessible it is. For an adventure park, convenience to families is important. Also describe other aspects of the place that add to its appeal, such as climate for your out-of-town or seasonal visitors, and nearby lodging and other points of interest.
This can be one of the most difficult aspects of your marketing plan, because you not only need to have a grasp of all of your expenses and know what revenue you need to cover them, but also what profit margin is acceptable for your industry and what people in your region are willing to pay.
This can require extensive market research as well as expert adventure park industry help, as well as marketing help.
Identify the people you are targeting — your ideal and most likely customers. For an adventure park, a logical target market of people would be families with young children.
However, you might also include elementary and middle schools for field trips, or even young adults for popular games such as laser tag. Adventure parks with more exploratory attractions, such as playgrounds, would target an even younger audience, such as families with preschool-age children or operators of daycare centers.
Market and demographic research is helpful here to gauge the purchasing and lifestyle habits of your target customers. Outline your promotional tactics. These are the tools you will use to get the word out about your adventure park. It can include planning media events, such as inviting the media to the park for a tour and demonstration; scheduling an open house; making and distributing fliers in locations where your target customers are likely to congregate; and advertising in your local newspapers.
Many local television and radio stations have talk shows highlighting community businesses or family activities, and this offers you good, unpaid publicity.
If you have spent time researching your costs, fees that people are willing to pay and the habits of your target customers, then give your plan time to work without deviating from it too drastically.
However, you also need to remain flexible; the best plans are adaptable as circumstances change. Tips Consider hiring a professional market researcher to help with your customer demographics. A public relations professional could be a good investment in getting unpaid publicity at less cost than advertising.
Warning If targeting young children, make sure your park is designed with their safety in mind.Wasatch Family Fun Center amusement park business plan company summary.
Wasatch Family Fun Center will provide customers with a wholesome environment of amusement, entertainment, competition, year-round activities, and /5(39). Business Models for Adventure Parks 0. By Paul Cummings on February 1, February One party (the operator) develops the business plan for the park, and is responsible for all operations and the cost of constructing the course.
The other party (the landowner) leases their land to the owner/operator in exchange for a certain. Guidebook Outdoor Recreation Business Plan Guidebook IRR internal rate of return NPS National Park Service NPV net present value Reclamation Bureau of Reclamation ROI return on investment SWOT strengths, weaknesses, opportunities, and threats USFS U.S.
May 16, · How to Start an Amusement Park.
You will need an investor proposal letter in addition to your park's business plan. The letter is meant to attract investors after you have already gained some investment support. To start an amusement park, decide what type of park you want to open, such as an adventure park with rides or 96%(31).
Outdoor Recreation Business Plan Guidebook Guide to Developing the Business Plan The business plan is a tool that helps staff efficiently plan, organize, evaluate, and.